As part of my broader creative leadership at Vevo, my team was responsible for conceiving, producing, and delivering all campaign creative and marketing assets across the company’s global content and original programming slate. This included everything from trailers, social and digital toolkits, and out-of-home executions to editorial thumbnails, talent quote cards, and internal sales materials—each one crafted to amplify content and extend the brand’s reach across touchpoints.

My team partnered closely with the programming, partnerships, and marketing orgs to ensure every campaign was delivered with creative precision, strategic consistency, and platform-optimized execution. Whether launching a flagship series like LIFT, rolling out a major live performance with a global artist, or supporting B2B efforts at Cannes and SXSW, we were responsible for shaping how Vevo’s content showed up in the world.

I led the development of agile asset systems built for scale and speed, balancing high-end creative with production efficiency. This included managing timelines, creative direction, and vendor collaboration, as well as the delivery of assets to internal teams, platforms, and partners across multiple territories.

From short-form promos to billboard creative, the work reflected a deep understanding of how to connect content, brand, and audience across every layer of the campaign journey. It also played a critical role in driving both viewership and brand visibility, ensuring that every piece of content, no matter the size, had the tools it needed to perform and resonate.