Freelance & Consulting

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Freelance & Consulting |

In parallel with my executive roles, I’ve worked as a freelance creative director and consultant across some of the most visible moments in global entertainment, leading high-concept campaigns, live experiences, and artist-first storytelling for brands, broadcasters, and major platforms.

My freelance work includes creative direction for the BRIT Awards and the UEFA Champions League Final, where I helped shape large-scale, culturally resonant live productions with global reach. I’ve also collaborated directly with artists on campaign development, visual identity, and performance strategy, ensuring their creative vision is translated across content, live moments, and fan engagement touch points.

On the platform side, I’ve led creative campaigns and launch strategies for major music and entertainment releases on Prime Video, combining platform insight with narrative impact. These projects span genres and formats, from documentary to performance to campaign rollouts, and are always built to drive discovery, deepen fandom, and deliver results.

This body of work reflects my ability to move fluidly between brand, artist, and audience, bridging culture and commerce with creative that resonates.

    • Led creative direction for the BRIT Awards and UEFA Champions League Final.

    • Delivered world-class creative execution under pressure and at scale, collaborating with production, talent, and brand stakeholders.

    • Ensured creative output matched the moment—elevating cultural impact while aligning with brand values.

    • Worked closely with artists and their teams to shape performance creative, visual identity, and campaign rollouts.

    • Designed campaigns that bridged live, digital, and social—enhancing artist visibility and deepening fan connection.

    • Prioritized authenticity and storytelling, building trust as a creative partner to high-profile talent.

    • Led creative for music and entertainment content premieres on Prime Video, integrating platform strategy with storytelling impact.

    • Crafted bespoke campaigns across multiple content types that drove awareness, discovery, and audience growth.

    • Brought a deep understanding of content-to-platform alignment, helping brands and partners maximize cultural and commercial returns.

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