VEVO
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VP of Original Content & Production
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VEVO | VP of Original Content & Production |
At Vevo, I served as a senior executive overseeing global content, programming, design, and experiential strategy. I led the development of original series, artist campaigns, and multi-platform distribution initiatives that positioned Vevo as a leader in music video culture and youth entertainment.
My role combined creative direction with audience strategy, balancing storytelling, data insights, and partner collaboration to grow reach and engagement across YouTube, connected TV, and owned platforms. I also oversaw the design and experiential teams, spearheading brand evolutions and fan-first events that deepened Vevo’s cultural relevance and industry footprint.
From emerging artist programs to large-scale brand moments, my work at Vevo helped shape a new era of visual music content at the intersection of entertainment, technology, and fan engagement.
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Developed and launched original series and editorial franchises that increased artist visibility and audience engagement.
Oversaw content strategy across YouTube, CTV, and owned platforms, optimizing for growth, discoverability, and brand positioning.
Led talent strategy and creative partnerships, ensuring a pipeline of culturally relevant, fan-forward content.
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Managed global teams spanning creative development, design, and experiential marketing, aligning brand expression across all touchpoints.
Created immersive fan experiences and large-scale events that amplified brand and artist narratives.
Fostered strong collaboration with marketing, partnerships, and product to drive cohesive execution and innovation.
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Evolved the Vevo brand identity and visual language to better resonate with Gen Z and music culture audiences.
Delivered measurable audience growth and brand affinity by aligning content and experience with digital consumption trends.
Positioned Vevo as a leading player in global music entertainment through strategic content investments and innovation.
