AMAZON MUSIC
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KENDRICK LAMAR - THE POP OUT
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AMAZON MUSIC | KENDRICK LAMAR - THE POP OUT |
As Executive Producer and internal owner of Kendrick Lamar: The Pop Out, I led Amazon Music’s cross-functional effort to deliver one of the most high-profile and culturally significant live events in the platform’s history. This exclusive project featured Kendrick Lamar live in concert and was conceived as both a landmark cultural moment and a tentpole content activation for Amazon’s music and video audiences.
I oversaw every stage of the project, from initial planning and stakeholder alignment through to production execution and final delivery. This included managing internal teams across content, production, legal, marketing, and product, as well as interfacing directly with artist management, external production partners, and Prime Video.
My role was central to shaping the creative execution, ensuring alignment with Kendrick’s artistic vision while delivering against Amazon’s technical, editorial, and operational standards. The project was developed for global distribution across Prime Video and Amazon Music, and it served as a major brand statement for Amazon’s commitment to culturally relevant, artist-led live programming.
The Pop Out not only showcased Kendrick Lamar’s artistry on a global stage, it also reinforced Amazon Music’s ability to execute ambitious, high-stakes projects that sit at the intersection of live performance, streaming innovation, and cultural influence.
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As Executive Producer and internal lead, I managed the full lifecycle of Kendrick Lamar: The Pop Out, from concept to execution, aligning stakeholders across content, production, legal, artist relations, and Prime Video. The event marked one of Amazon Music’s most ambitious artist-led live initiatives to date.
Impact: Delivered a complex, high-profile production on time and at scale, reinforcing Amazon’s ability to operate at the level of major cultural tentpoles and deepening its credibility with top-tier artists and their teams.
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I worked closely with Kendrick Lamar’s team to ensure the show’s creative vision was honored, while meeting the technical and operational requirements of a global live stream. The result was an experience that resonated authentically with fans and aligned tightly with the artist’s cultural narrative.
Impact: The event was widely covered across music and culture media, generated significant organic social activity, and became one of Amazon Music’s most visible artist collaborations of the year.
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I partnered with Prime Video teams to ensure the stream met quality and audience engagement goals across devices and surfaces, while also leading the integration of supporting content across Amazon Music and social channels.
Impact: The Pop Out reached a large, global audience across Amazon properties, set new benchmarks for live music programming on the platform, and helped shape internal best practices for future large-scale, artist-led broadcasts.
