I created and led Amazon Music Live, Amazon’s flagship weekly concert series, which ran for three successful seasons and became a cornerstone of the company’s music and live content strategy. The show aired live on Prime Video and Twitch immediately following Thursday Night Football, positioning music in front of one of the largest cross-platform live audiences in streaming.

I was responsible for every aspect of the series—from concept development, format creation, and executive production to artist booking, creative direction, and on-site showrunning. I led cross-functional teams across content, production, business affairs, artist relations, and marketing to deliver a high-volume, high-quality broadcast on a weekly cadence. Each episode included a full live performance, host segments, social integrations, and interactive fan moments, all designed to enhance real-time viewership and post-show engagement.

A key component of my leadership was the strategic partnership with Prime Video to co-develop and test live product features. This included the “Up Next” experience, a Prime Video product innovation that surfaced live concert content immediately after Thursday Night Football—driving massive carryover audiences and increasing retention rates across verticals. This collaboration allowed Amazon Music to leverage Prime Video’s global reach while influencing the evolution of its live content infrastructure.

The series featured top-tier talent including Lil Baby, Megan Thee Stallion, Anitta, Ed Sheeran, and Latto, and earned wide acclaim for its cultural relevance, production value, and innovation in merging music with live sports and tech-driven distribution.